Rusty Dycus knows the struggle firsthand. In 2018, he took a leap of faith, leaving a successful career to open his own Allstate agency. Like many new agents, he quickly realized that selling insurance wasn’t the problem: finding the right leads was.

After months of wasted money, chasing cold leads, and nearly losing everything, Rusty cracked the code. By leveraging personalized, data-driven direct mail, his phone went from silent to ringing off the hook. His agency turned around, and that breakthrough became the foundation of Olde School Marketing.