Rusty Dycus understands the challenges insurance agents face firsthand. In 2018, he left a thriving career to start his own insurance agency – only to discover that selling policies wasn’t the hardest part; finding quality leads was.

After months of wasted marketing dollars, chasing cold leads, and facing the brink of failure, Rusty found the solution. By harnessing the power of personalized, data-driven direct mail, he transformed his agency – turning silence into nonstop inbound calls. That game-changing strategy became the foundation of Olde School Marketing, helping insurance agents nationwide generate high-converting leads that drive real results.