The Impact of Handwritten Envelopes on Direct Mail Campaigns for Insurance Companies
Introduction In an increasingly digital world, cutting through the noise of mass marketing has become a significant challenge for businesses, especially within the insurance industry. A mid-sized insurance company sought to improve their customer engagement by adopting a more personalized approach. They partnered with Olde School Marketing (OSM) to execute a direct mail campaign featuring […]
Olde School Marketing Drives Impressive Growth for Insurance Client
Industry: Insurance Duration: 5 months (Client joined OSM at the end of March 2024) Campaign Type: Handwritten Direct Mail Client Goal: Increase inbound calls and convert leads into new customers. The Challenge Before partnering with Olde School Marketing (OSM), the client—a well-established insurance company—was struggling with generating leads through traditional marketing efforts. Despite using mail campaigns, their response […]
